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How To Use Current Events To Create More Popular Content

When you log onto Facebook, how often do you see people sharing articles about marketing? Or a blog post about Google analytics? No? People aren’t falling all over themselves to share work-related content on their personal social media accounts.

But how frequently do you see people talking about the season finale of a popular tv show? Or sharing articles about the current election? Or commenting on the outcome of a huge sporting event or their holiday plans?